Having a website is important, but having a website your customers can find is critical to the success of your online business. A tried and tested method for improving search engine rankings is through a gradual increase of inbound links.

As I’m sure many webmasters are aware, Google regards inbound links as one of the most important factors in determining a site’s page rank. But many misunderstand the key to a successful web marketing campaign.

People try to get as many links as possible as soon as their site or marketing campaign goes live, and many fail as a result. People try all the scams in the book to boost page rank, and consequently get kicked out of Google. Put simply – time and research is the key to successful link building.

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How to Automate Your Lead Generation by Debbie LaChusa of 10stepmarketing.

As a small business owner or solo-professional you are undoubtedly very busy. After all, in addition to managing your business and servicing your clients you also are responsible for lead generation and marketing. That’s a lot of hats for one person, or even a small team of people, to wear.

One of the keys to building a successful small business is to automate and systematize as much of your business as possible. This frees up your time and allows you to focus on revenue-producing activities such as marketing, product creation, and client service. A task that is easy to automate is lead generation. (more…)