When SEO or search engine optimisation first became a concept, strategies were all about linking and increasing traffic. Now you still need the links and you still need the traffic, but there are better ways to get them.

Buying up all the links on the internet is no longer helpful. In fact it could be very hurtful to your site. This is one of the reasons why Google is allowing website creators to use YouTube videos to gain SEO prominence, therefore high rankings.

Let’s take a look at some statistics. There is a new video uploaded every minute. To give this some perspective, Hollywood would have to release 57,000 full length movies every week to keep up with the amount of videos being put onto YouTube. Furthermore, of the videos being uploaded about 80 million videos are being watched a day on the YouTube site. With an average of 200,000 videos being up loaded in a day, the odds that a video will help you gain prominence are very dicey.

Yes, posting a video will help, but it is the method of posting that will help you. Did you know that Google has a maximum of two videos they display on page one for organic search results? That’s right. These videos that are displayed have something to do with the keywords they target, and therefore they are very important to how your page will be ranked in the results.

It is a challenge, but if done correctly you, your webpage, and your video will be where they are going to get you traffic. You get the rankings, the links, the position to knock a competitor down, and you can have a subscriber to your video channel.
The first tip is to have a 3 minute long video. It will be smaller in size and therefore easier to download. Most videos average about 2 minutes and 28 seconds. The top videos are under a minute thirty right now. So short videos get more views, more popular video means more views, more popular the more comments and bookmarks, the more comments the more links, i.e. your video will soon lead you to the Google Page Rank you need to be at.

It may seem like a vicious cycle, and in truth it is. You have to keep producing something new to get the search engines attention, otherwise one day you are up, the next you are down.

Having a website is important, but having a website your customers can find is critical to the success of your online business. A tried and tested method for improving search engine rankings is through a gradual increase of inbound links.

As I’m sure many webmasters are aware, Google regards inbound links as one of the most important factors in determining a site’s page rank. But many misunderstand the key to a successful web marketing campaign.

People try to get as many links as possible as soon as their site or marketing campaign goes live, and many fail as a result. People try all the scams in the book to boost page rank, and consequently get kicked out of Google. Put simply – time and research is the key to successful link building.

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How to Automate Your Lead Generation by Debbie LaChusa of 10stepmarketing.

As a small business owner or solo-professional you are undoubtedly very busy. After all, in addition to managing your business and servicing your clients you also are responsible for lead generation and marketing. That’s a lot of hats for one person, or even a small team of people, to wear.

One of the keys to building a successful small business is to automate and systematize as much of your business as possible. This frees up your time and allows you to focus on revenue-producing activities such as marketing, product creation, and client service. A task that is easy to automate is lead generation. (more…)