Having a website is important, but having a website your customers can find is critical to the success of your online business. A tried and tested method for improving search engine rankings is through a gradual increase of inbound links.

As I’m sure many webmasters are aware, Google regards inbound links as one of the most important factors in determining a site’s page rank. But many misunderstand the key to a successful web marketing campaign.

People try to get as many links as possible as soon as their site or marketing campaign goes live, and many fail as a result. People try all the scams in the book to boost page rank, and consequently get kicked out of Google. Put simply – time and research is the key to successful link building.

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Having only been live for a couple of months, the Voisd Webmaster Blog is still a very new and growing webmaster blog. We have very slowly and gradually added some quality content and will continue to expand on the informative content and subject matter relating to webmaster, computer and internet issues.

Most noticably our proudest achievement thus far has been a high ranking in Google for the search term ‘webmaster blog‘ - currently ranked in 3rd position (out of 74,400,000 results). Currently holding a PR4 (prior to the August Google PR update) we hope to retain or improve upon this ranking whist also increasing the PR of our root domain webmaster directory.

In terms of the near future, we have two further interviews; one with Matt Mullenweg - founding developer of Wordpress; one with Jeff owner of many projects including the well known and promoted Aviva Directory.