When SEO or search engine optimisation first became a concept, strategies were all about linking and increasing traffic. Now you still need the links and you still need the traffic, but there are better ways to get them.
Buying up all the links on the internet is no longer helpful. In fact it could be very hurtful to your site. This is one of the reasons why Google is allowing website creators to use YouTube videos to gain SEO prominence, therefore high rankings.
Let’s take a look at some statistics. There is a new video uploaded every minute. To give this some perspective, Hollywood would have to release 57,000 full length movies every week to keep up with the amount of videos being put onto YouTube. Furthermore, of the videos being uploaded about 80 million videos are being watched a day on the YouTube site. With an average of 200,000 videos being up loaded in a day, the odds that a video will help you gain prominence are very dicey.
Yes, posting a video will help, but it is the method of posting that will help you. Did you know that Google has a maximum of two videos they display on page one for organic search results? That’s right. These videos that are displayed have something to do with the keywords they target, and therefore they are very important to how your page will be ranked in the results.
It is a challenge, but if done correctly you, your webpage, and your video will be where they are going to get you traffic. You get the rankings, the links, the position to knock a competitor down, and you can have a subscriber to your video channel.
The first tip is to have a 3 minute long video. It will be smaller in size and therefore easier to download. Most videos average about 2 minutes and 28 seconds. The top videos are under a minute thirty right now. So short videos get more views, more popular video means more views, more popular the more comments and bookmarks, the more comments the more links, i.e. your video will soon lead you to the Google Page Rank you need to be at.
It may seem like a vicious cycle, and in truth it is. You have to keep producing something new to get the search engines attention, otherwise one day you are up, the next you are down.